Digihub Marketing | Digital Marketing Agency in Mauritius

Having a good website will contribute to your business success

christine — Tue, 29 Jun 2021 06:39:38 +0000

As a small or family-owned business, having a website is the most important marketing asset for you.

As a small or family-owned business, having a website is the most important marketing asset for you. According to a Datareportal study published in February 2021, there were 814 000 internet users and 1 930 000 mobile connections in Mauritius in January 2021. In this post COVID era, every company needs a website. Your website is the cheapest Sales Representative you will count in your team that works 24 hours a day, 7 days a week.

Now, if you do have a website but it is not mobile-friendly, that means that your website is outdated. If you have a website that does not convert visitors into leads, that means that you are not taking full advantage of this marketing asset. And if you are simply not satisfied of your website, then you are in need of a professional website design service that will make the process easy and efficient.

We have put below four important points to consider to stay competitive:

Website Speed

For the best user experience, your website speed is of utmost importance. If your speed is mediocre, your conversion rate is likely to be the same. If your website takes more than 3 seconds to load, then 40% of your visitors will leave your website.

Website user experience

Today users are looking for an easy, efficient and fast user experience. Therefore, an optimum website user interface is essential to maintain customer satisfaction.

Related article: Tips to stand out from the competition

Website Visibility

84% of consumers research a product or service via a Search Engine. You need to make your website visible on search engines by optimising it with the best Search Engine Optimisation strategy.

Mobile-Friendly

You must make your website mobile-friendly for 2 main reasons:

No.1 – Today the main source of vistors comes from mobile devices

No.2 – Google likes mobile friendly content. Google’s all-important algorithm prioritizes mobile-friendly websites.

If you are wondering why your competitors are doing better than you, then it most likely has to do with their website. To stay competitive nowadays, you need a well-designed website that will allow you to keep your leads and increase conversions.

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Importance of SEO in your digital marketing strategy

christine — Mon, 28 Jun 2021 09:37:26 +0000

Importance of SEO in your digital marketing strategy

As a small or family-owned business, you must have heard the word SEO like more than a thousand times in the last year. Digihub Marketing is highlighting the importance of SEO in your digital marketing strategy.

The ranking of a business or brand on search engines will depend on how well you’ve prepared the of the SEO strategy.

SEO consists of different elements. It is crucial to understand how each element of SEO works to grab its importance. One aim of SEO is to increase the visibility of the website resulting in:

increased traffic,
more leads,
higher conversion rates and
enhanced brand awareness.

Here are 4 essential SEO elements for better ranking:

High-Quality Content

High-quality content consists of valuable information users are looking for.

Using Keywords

It is important to make good use of keywords and include them at least once in the first hundred words. An over-optimised content is difficult to read and will make little sense.

Target keywords, when used with good sense, will enhance the customer experience.

Backlinks

Backlink is when another website links to your website. It is one of the most important part of SEO elements. Google will look for both the quantity and the quality of backlinks made to your website. Backlinks that come from high authority websites are valuable and have a positive impact on your business or brand.

Social Signals

It does not impact directly on the SEO strategy but can indirectly boost it. Each time a user shares your content on a social media platform, the backlink created sends a positive signal to Google.

Get in touch with Digihub Consulting now for your free SEO Audit.

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Tips to make your social media marketing more successful

christine — Sat, 19 Jun 2021 09:28:40 +0000

Tips to make your social media marketing more successful

It can be challenging to come up with quality content that are at the same time engaging daily. Here are 3 tips you can use to keep your fans and followers engaged.

Content strategy: Add creative videos demonstrating your product or service

The number of things one can achieve with a video is over the roof. Videos are not only entertaining to watch but it is easier to retain users to convey a message simply. The aim of adding a video to your social media strategy is to put your product or service on the spot and show the best way to use it. Being creative in your videos will surely keep your audience engaged.

The art of Storytelling: Connecting with your audience on a deeper level

A good story can change a dull brand into one that has meaning making its image and value resonates with the target audience. As humans, we tend to take in stories better than facts and figures. We pay attention to them. We connect with stories and remember them. That’s the art of storytelling.

Related article: How to manage your social media ads budget

BTS – Behind-the-scenes videos and photos

Sharing behind-the-scenes videos and photos in your social media strategy is one of the more intimate way to connect with your audience. It humanises your brand. It shows that behind your company name there is a group of people working hard to provide quality products and services. This helps to build a strong relationship with your audience.

Here are 3 tips that will help you make your social media marketing more effective and contribute to your strategy to grow your followers, increase your sales, increase your overall profits and make your business more successful.

If you need help developing a social media strategy, get in touch with our social media marketing agents.

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Small businesses: Tips to stand out from the competition

ervin — Thu, 17 Jun 2021 07:43:25 +0000

Small businesses: Tips to stand out from the competition and differentiate your products and services.

As a small and medium business, you realise that today more than ever, you need to be able to stand out from the competition and have potential clients focus their attention on your products and services.

Standing out from the competition does not mean lowering your standards at all. In fact, differentiating yourself from the competition is actually about bettering yourself.

We are sharing useful tips to help you cement your place in your niche and put your products and services on a high-reaching pedestal.

Branding

Not branding, but confident branding.

Branding has a major role presenting who you are and what you do – from this process stems trust. The goal is to build a relationship with your customers and be a better friend than your competitors. Make use of branding colours, logos and fonts that are appealing to your audience.

Branding echoes through social media. Everything you do through social media, may it be publishing a post or replying to comments from followers, it should be in your brand’s voice. When your followers feel like they are interacting with someone, it will strengthen their relationship with you.

Be the best

Customer Service

One way to stand out from your competition is to give outstanding customer service in your field. You may see it as a marketing investment as one happy customer will spread the word to their family and friends. Your product will get customers to the door, but it is the outstanding customer service that will keep them coming back. Make sure to elaborate a strong customer service strategy that will make you shine from your competitors.

Return Policy

Every customer has the right to enjoy easy returns and refunds. Yet, if you’ve ever dealt with a difficult company, you know that it is not always an easy task to exert this basic right. What does your return policy look like? The true measure of a company is evaluated when something goes wrong.

There are various ways to be the best at something. You need to find the one that sets you apart.

Adding variations and giving customisation options to your customers

Allow your brand to stand out by offering a wider range of choice for your product and service. Also, customers are willing to pay more for customised products and services as this option allows them to stand out and tailor the product and service to their preferences.

A loyalty program

By creating a loyalty program, you are creating an excellent brand experience. This experience will help ensure that your customers are loyal to you for many years to come and make your brand experience the one that your competitors need to measure against.

Staying true to the mission

You have a mission, and it is important to pursue it. It will force you to deal with the daily load of challenges with innovative solutions that are in demand. This will build trust and make you relevant.

In a nutshell, not everyone is going to love what you have to offer. No matter how you decide to differentiate your product or service from the competition, don’t lower your prices or cheapen your brand. Focus on being exceptional and memorable while presenting yourself to potential customers who may value your product or service.

Get the best digital marketing strategy and start competing with large companies today and engage with Digihub Consulting today.

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How to manage your advertising budget?

ervin — Thu, 17 Jun 2021 07:34:45 +0000

How to manage your advertising budget?

There are various ways to spend your advertising budget without breaking the bank. But with so many digital advertising platforms out there, it is easy to get overwhelmed and spend a lot of money for little or no engagement in return.

Here are 5 tips to help you keep your advertising costs within the chosen range and manage its budget.

Develop an advertising strategy.

This will help you invest only in platforms that are the most relevant to your business and have the most impact for you. For some businesses it might be blogs and digital content and for others it might be more interesting to create paid targeted social media ads.

Define crystal-clear campaign goals.

Not all the goals need to be about earning a new sale or getting a new lead. A goal is any action that you want someone on a campaign to take. After each campaign ends, take your time to analyse the results and see how successful you were.

Make use of an advertising budget template.

There are various templates that cater to your needs and size of your budget. You may try various templates and see what best suits your business. Once the template has been chosen, you must update it often to make sure that you are not spending more money than the allocated amount.

Track the expenses.

Identify the general trend by reviewing the advertising budget on a quarterly or monthly basis and track your business’s expenses and the return on investment (ROI).

Make data-based decisions.

Analytics tell you what worked in the past and what you are wasting money on. They are a powerful way to use the information you already have to reach your goals.

Engage and connect with Digihub Consulting and start competing with large companies today!

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Small businesses Going digital to survive and thrive post COVID-19

ervin — Wed, 09 Jun 2021 09:44:30 +0000

Small businesses Going digital to survive and thrive post COVID-19

Since year 2020, we have been witnessing drastic changes in the in-person world due to the global pandemic caused by the infamous COVID-19. Digital transformation efforts in businesses of all type ramped up considerably. Small and medium businesses more that anything will need to adapt in order to not only survive in the “new normal” but also thrive in this new world.

Today going digital is not an option anymore. It must be a core part of any small and medium business strategy.

As we continue to fight against COVID-19, businesses that maximise online tools will have better success than the ones relying on traditional methods to reach customers.

The argument for taking your small business digital is clear! Firstly, an online presence helps you reach more customers. According to the DATAPORTAL study released in February 2021, there were:

814.5 thousand internet users in Mauritius in January 2021,

930 thousand social media users in Mauritius in January 2021 and

1.93 million mobile connections in Mauritius in January 2021.

An online presence enables your business to be discovered by potential clients, whether they shop online or at the store. When one updates its online profile on Linkedin, Facebook, google my business or any other platforms, this business becomes considerably more discoverable.

Every small and medium business owner knows that enhancing the customers’ experience builds brand loyalty and increases revenue. Today, customer experience doesn’t always start and end in the store. In many cases it starts online. The customers’ online experience must be functional, welcoming and easy for optimal success of the business.

In this ultra-modern digital era, gaining a unique online identity is crucial for your business to gain the upper hand on your competitors. In this world driven by media, unless you have a strong online presence, you are as good as invisible.

Its time for small and medium businesses to build a strong digital strategy for their enterprise.

Get in touch with Digihub Consulting for the best digital marketing strategy and start competing with large companies today!

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