Small businesses: Tips to stand out from the competition and differentiate your products and services.
As a small and medium business, you realise that today more than ever, you need to be able to stand out from the competition and have potential clients focus their attention on your products and services.
Standing out from the competition does not mean lowering your standards at all. In fact, differentiating yourself from the competition is actually about bettering yourself.
We are sharing useful tips to help you cement your place in your niche and put your products and services on a high-reaching pedestal.
- Branding
Not branding, but confident branding.
Branding has a major role presenting who you are and what you do – from this process stems trust. The goal is to build a relationship with your customers and be a better friend than your competitors. Make use of branding colours, logos and fonts that are appealing to your audience.
Branding echoes through social media. Everything you do through social media, may it be publishing a post or replying to comments from followers, it should be in your brand’s voice. When your followers feel like they are interacting with someone, it will strengthen their relationship with you.
- Be the best
Customer Service
One way to stand out from your competition is to give outstanding customer service in your field. You may see it as a marketing investment as one happy customer will spread the word to their family and friends. Your product will get customers to the door, but it is the outstanding customer service that will keep them coming back. Make sure to elaborate a strong customer service strategy that will make you shine from your competitors.
Return Policy
Every customer has the right to enjoy easy returns and refunds. Yet, if you’ve ever dealt with a difficult company, you know that it is not always an easy task to exert this basic right. What does your return policy look like? The true measure of a company is evaluated when something goes wrong.
There are various ways to be the best at something. You need to find the one that sets you apart.
- Adding variations and giving customisation options to your customers
Allow your brand to stand out by offering a wider range of choice for your product and service. Also, customers are willing to pay more for customised products and services as this option allows them to stand out and tailor the product and service to their preferences.
- A loyalty program
By creating a loyalty program, you are creating an excellent brand experience. This experience will help ensure that your customers are loyal to you for many years to come and make your brand experience the one that your competitors need to measure against.
- Staying true to the mission
You have a mission, and it is important to pursue it. It will force you to deal with the daily load of challenges with innovative solutions that are in demand. This will build trust and make you relevant.
In a nutshell, not everyone is going to love what you have to offer. No matter how you decide to differentiate your product or service from the competition, don’t lower your prices or cheapen your brand. Focus on being exceptional and memorable while presenting yourself to potential customers who may value your product or service.
Get the best digital marketing strategy and start competing with large companies today and engage with Digihub Consulting today.