Importance of SEO in your digital marketing strategy
As a small or family-owned business, you must have heard the word SEO like more than a thousand times in the last year. Digihub Marketing is highlighting the importance of SEO in your digital marketing strategy.
The ranking of a business or brand on search engines will depend on how well you’ve prepared the of the SEO strategy.
SEO consists of different elements. It is crucial to understand how each element of SEO works to grab its importance. One aim of SEO is to increase the visibility of the website resulting in:
- increased traffic,
- more leads,
- higher conversion rates and
- enhanced brand awareness.
Here are 4 essential SEO elements for better ranking:
Related Article: Small businesses: Tips to stand out from the competition.
High-Quality Content
High-quality content consists of valuable information users are looking for.
Using Keywords
It is important to make good use of keywords and include them at least once in the first hundred words. An over-optimised content is difficult to read and will make little sense.
Target keywords, when used with good sense, will enhance the customer experience.
Backlinks
Backlink is when another website links to your website. It is one of the most important part of SEO elements. Google will look for both the quantity and the quality of backlinks made to your website. Backlinks that come from high authority websites are valuable and have a positive impact on your business or brand.
Social Signals
It does not impact directly on the SEO strategy but can indirectly boost it. Each time a user shares your content on a social media platform, the backlink created sends a positive signal to Google.
Get in touch with Digihub Consulting now for your free SEO Audit.