Boosting Brand Awareness And App Installs With Facebook Ads
TaxiService Mauritius ran Facebook ads with attractive calls to action, resulting in increased brand awareness and a 250% lift in app installs.
Their Story
1st Online Taxi Service
TaxiService Mauritius is dedicated to visitors coming from over the world & provide them with a reliable transport solution that is both easy to pre-book & pay. They’ve succeeded in building a very positive 5-Star reputation in 2020 on our TripAdvisor & Trustpilot profiles thanks to the fantastic, friendly & dedicated staff. TaxiService Mauritius is the cheapest local taxi-hailing company in Mauritius dispatching vehicles to pick-up guests around the island on a 24/7 basis.
TaxiService Mauritius launched its app for Android and IOS and offers. Exclusive discount on trips and tours are available to app users only
Their Goal
“Digihub Consulting made it super-easy to set up the conversion lift study & presented the results in a clear & simple way to understand. The ads conveyed our messaging in an engaging way – and achieved significant lifts in brand awareness and conversion. It was the clever choice to make partnering with Digihub Consulting to up our Digital Marketing Strategy.”
N.S
Director of Sales & Marketing, TaxiService Mauritius
Their Solution
Boosting Brand Awareness & App Installs
Digihub & TaxiService Maurituis applied successfulpractices learned from past Facebook campaigns todrive the best possible results.
Assisted by Digihub, TAxiService Mauritius identifiedsome tweaks to bring in even better results — such ascustomising ads creative by age groups — and thenscaled up the campaign to find new customers.
Their Success
Wall to wall success!
TaxiService Mauritius’s strategy resulted in high quality web traffic at low cost and enabled the business to identify and engage high-intent audiences. During the first 3 months of strategy, TaxiService Mauritius achieved:
- 6% increase in completed sessions with the online tool
- 40% increase in conversion rate