Small businesses Going digital to survive and thrive post COVID-19
Since year 2020, we have been witnessing drastic changes in the in-person world due to the global pandemic caused by the infamous COVID-19. Digital transformation efforts in businesses of all type ramped up considerably. Small and medium businesses more that anything will need to adapt in order to not only survive in the “new normal” but also thrive in this new world.
Today going digital is not an option anymore. It must be a core part of any small and medium business strategy.
As we continue to fight against COVID-19, businesses that maximise online tools will have better success than the ones relying on traditional methods to reach customers.
The argument for taking your small business digital is clear! Firstly, an online presence helps you reach more customers. According to the DATAPORTAL study released in February 2021, there were:
814.5 thousand internet users in Mauritius in January 2021,
930 thousand social media users in Mauritius in January 2021 and
1.93 million mobile connections in Mauritius in January 2021.
An online presence enables your business to be discovered by potential clients, whether they shop online or at the store. When one updates its online profile on Linkedin, Facebook, google my business or any other platforms, this business becomes considerably more discoverable.
Every small and medium business owner knows that enhancing the customers’ experience builds brand loyalty and increases revenue. Today, customer experience doesn’t always start and end in the store. In many cases it starts online. The customers’ online experience must be functional, welcoming and easy for optimal success of the business.
In this ultra-modern digital era, gaining a unique online identity is crucial for your business to gain the upper hand on your competitors. In this world driven by media, unless you have a strong online presence, you are as good as invisible.
Its time for small and medium businesses to build a strong digital strategy for their enterprise.
Get in touch with Digihub Consulting for the best digital marketing strategy and start competing with large companies today!