As a small or family-owned business, having a website is the most important marketing asset for you.
As a small or family-owned business, having a website is the most important marketing asset for you. According to a Datareportal study published in February 2021, there were 814 000 internet users and 1 930 000 mobile connections in Mauritius in January 2021. In this post COVID era, every company needs a website. Your website is the cheapest Sales Representative you will count in your team that works 24 hours a day, 7 days a week.
Now, if you do have a website but it is not mobile-friendly, that means that your website is outdated. If you have a website that does not convert visitors into leads, that means that you are not taking full advantage of this marketing asset. And if you are simply not satisfied of your website, then you are in need of a professional website design service that will make the process easy and efficient.
We have put below four important points to consider to stay competitive:
Website Speed
For the best user experience, your website speed is of utmost importance. If your speed is mediocre, your conversion rate is likely to be the same. If your website takes more than 3 seconds to load, then 40% of your visitors will leave your website.
Website user experience
Today users are looking for an easy, efficient and fast user experience. Therefore, an optimum website user interface is essential to maintain customer satisfaction.
Related article: Tips to stand out from the competition
Website Visibility
84% of consumers research a product or service via a Search Engine. You need to make your website visible on search engines by optimising it with the best Search Engine Optimisation strategy.
Mobile-Friendly
You must make your website mobile-friendly for 2 main reasons:
No.1 – Today the main source of vistors comes from mobile devices
No.2 – Google likes mobile friendly content. Google’s all-important algorithm prioritizes mobile-friendly websites.
If you are wondering why your competitors are doing better than you, then it most likely has to do with their website. To stay competitive nowadays, you need a well-designed website that will allow you to keep your leads and increase conversions.